Just Artists

What is JUST Artists?
JUST Artists is an emerging category of socially conscious performers, producers, writers, musicians, painters and creative individuals committed to improving the world through their artistic contributions; a movement identified by its purpose more than genre or style.
Who is JUST Artists Inc.?
JUST Artists Inc. is the administrative organization that represents the affiliation of Canadian JUST Artists. The role of JUST Artists Inc. is coordinating and facilitating creative partnerships between JUST Artists and educators, humanitarian organizations, political parties, activists and communities of faith. Our goal is to maximize the effectiveness of these partnerships and strategies while connecting Canadians to each other and the ideas that shape their lives.
A Changing Landscape There are a number of reasons to pursue this, including the profound effect global culture has had on the way Canadians see themselves and the world. As commercial interests have been allowed to triumph over all other interests, we have begun to lose our cultural sovereignty and certain structures necessary for a successful society. We’re losing the framework for engaging new ideas and new ways of looking at the world, along with meaningful opportunities for informative dialogue. This is where JUST Artists and Canada’s leaders need to connect if we hope to positively affect change.
Common Ground
The globalization of Canadian cultural creates distinct challenges for those of us trying to connect individuals with the ideas shaping our world. It is this shared experience that provides the common ground we can build creative partnerships from. Artists naturally draw people together from all walks of life, backgrounds and beliefs. JUST Artists provide the framework to support ideas that can empower, educate and encourage their audiences while they’re being entertained.
Creating Lasting Change
JUST Artists Inc. understands that enduring, qualitative change can only be accomplished by creating an impact that lasts beyond the initial excitement of an event and engages both the heart and the mind. To this end we create environments that feature the exchange of entertaining ideas through music, dance, art, photography, poetry, videos and other forms of storytelling, while providing meaningful opportunities for the exchange of a variety of viewpoints. Our clearly identified objectives are to break through the cycle of that’s just the way it is thinking, and engage the imagination, hopes and dreams of Canadians. To encourage individuals to discover the unique contributions their gifts and abilities allow them to make and to empower individuals by providing training, workshops, input and support.
Unique Challenges Demand Unique Solutions
Canada’s increasingly diverse population is producing emerging generations with very different ways of thinking and learning. This presents unique challenges in maintaining an informed society able to make educated decisions when faced with today’s increasingly complex issues. Few mediums are as ideally suited as the arts to translate ideas into words, movement, pictures, paintings, stories, dance and music that can simultaneously engage a wide variety of learning styles and languages in imaginative and creative ways.

Painting a Big Picture
The need for Canadians to connect with one another and the information that shapes our lives is pressing. It is vital we reclaim a strong cultural voice that will allow us to communicate our hopes and dreams at home and abroad. It is an exciting challenge for those of us who work with the tools of creativity and imagination, to dream up new ways to engage, empower and educate our peers. We need to work with existing organizations and institutions to take the necessary steps to develop and implement these creative strategies as we build our future together.
“Every daring attempt to make a great change in existing conditions, every lofty vision of new possibilities for the human race, has been labeled Utopian.” (Emma Goldman)